Jeff Lyall
đđź Digital marketing consultant and food writer in the greatest city in the world, Newcastle-upon-Tyne.
Founder of Spearmint Copy and Newcastle Eats.
đ¨đťâđť Iâm currently available for hire
After more than a decade working in digital marketing agencies, and five years in-house, Iâm now available to work with clients on a fractional / consultancy basis through my consultancy Spearmint Copy.
I run Spearmint Copy, a content strategy and marketing consultancy helping businesses get more leads from their websites. Whether your content’s been neglected, thrown together with AI, or just isn’t doing as well as you’d hoped, I can help. I work primarily with SMEs and marketing agencies as outsourced specialist support.
I’m not one of these gatekeepers that says if you want to pick my brain, you need to pay for 20 minutes of it. Get in touch if you’d like to chat, and I’m happy to have a coffee or a call.
Recent experience
It’s been a wild ride working in agencies and SMEs in town since 2011, these were some of the roles I went though to get where I am today:
Senior Content Manager
Head of Digital
Head of Search Marketing
Marketing Director
Owner & Blogger
Search Marketing Manager
đ˝ď¸ Newcastle Eats
Outlasting all of my professional positions, Iâve been busy running the best food blog in Newcastle for the past fifteen years. If youâre at all interested in food and drink in Newcastle and the North East, have a nosey. I’d love to hear if you’ve encountered it organically, and what you think.
Recent posts
How I can help you and your business
I believe in T-shaped marketers, but although I’ve had experience in several of areas of marketing from paid search to ecommerce strategy, these are my specialties.
Content strategy
Search marketing
Digital strategy
I’m also offering up some of my newfound free time to work in some sort of marketing mentorship role to people in Newcastle / the North East, for those that would find that type of advice and experience useful.
Current projects and interests
I’m guilty of biting off too many things at once and not committing to any of them properly, and at the moment that looks like the following. Gotta keep busy, right?
Apprendre le Français
Learning about wine (WSET L2)
Growing my business
Get in touch
Unless you’re trying to sell me something, I’ll get back to you as soon as I can. I love receiving messages through here.
Further reading & opinion
I’ll occasionally write something down that’s more marketing opinion than anything else. A random assortment of them lives here, although honestly you’re best off reading my more up-to-date thoughts here or here.